What Do Advertising Managers Do: Job Description, Responsibilities and Duties

Stanley TanLeave a Comment



daily life of an Advertising and Promotions Manager
are Advertising and Promotions Managers happy with their job

Advertising and Promotions Managers

Other names for this job might include Account Executive, Account Manager, Account Specialist, Advertising Account Executive, Advertising Account Manager, Advertising Agency Manager, Advertising Campaign Manager, Advertising Coordinator, Advertising Director, Advertising Executive


  • $113610
    Salary
  • 69%
    Job satisfaction
  • Quite Hard
    Becoming one
  • Medium
    Job growth
OwlGuru Rank

A



Being An Advertising Manager: What You Really Do


In this job description guide, you will find out what do Advertising and Promotions Managers do and what is their typical work day like.

After reading this, you will have a much better idea on whether you will like working as an Advertising and Promotions Manager or not.



Job summary

Advertising Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

We asked Advertising Managers how satisfied they are with their job. Here is what they said.

Job satisfaction

69%

How meaningful is this job

30%


69% of them said they were satisfied with their job and 30% said they find that their job makes the world a better place or helps to make someone else’s life better.



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Typical day

On a daily basis, Advertising Managers Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. They Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.

1 of the main responsibilities as An Advertising Manager is to Gather and organize information to plan advertising campaigns.

Some may also Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

In a normal work day, another thing that Advertising Managers do is they Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

In addition to that, they Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts..

A typical day for An Advertising Manager look like this:

Develop promotional materials.
Examine marketing materials to ensure compliance with policies or regulations.
Conduct opinion surveys or needs assessments.
Compile operational data.

We asked some Advertising Managers a few questions to find out what else does their work day look like. Here is what we found.

Do you have telephone conversations everyday in this job?100% said yes
Do you have to use email everyday in this job?100% said yes
How important is it to work in a team in this job?46% said very important
Do you have group discussions everyday in this job?56% said yes
Do you have to meet strict deadlines everyday in this job?71% said yes
Do you talk or work with customers everyday in this job?44% said yes
Do you have to deal with angry customers everyday in this job?1% said yes
Do you have to make decisions everyday in this job?51% said yes



Other responsibilities

Besides the “typical day” things that Advertising Managers do, they Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. They might also Prepare and negotiate advertising and sales contracts.

On a weekly to monthly basis, Advertising Managers Confer with clients to provide marketing or technical advice. and Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.

In addition, they Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

Although specific duties may vary, many of them Plan and execute advertising policies and strategies for organizations.

To some Advertising Managers, it is also their responsibility to Train and direct workers engaged in developing and producing advertisements.

A typical week or month for them might include:

Direct financial operations.
Direct sales, marketing, or customer service activities.
Direct organizational operations, projects, or services.
Prepare financial documents, reports, or budgets.
Negotiate sales or lease agreements for products or services.
Advise others on business or operational matters.
Advise customers on technical or procedural issues.
Monitor performance of organizational members or partners.
Coordinate special events or programs.



Working life

Working hours

More than 40 hours per week

Working schedule

Regular (Set schedule and routine)


In a typical work week as An Advertising Manager, you can expect to work More than 40 hours per week.

Do Advertising Managers work in an office-style work environment?

Everyday
93.81%

Once a week
1.98%

Once a month
0%

Once a year
3%

Never
1.2%

Do Advertising Managers work in a warehouse-style work environment?

Everyday
8.94%

Once a week
1.2%

Once a month
10.15%

Once a year
23.33%

Never
56.38%

Do Advertising Managers work outdoors?

Everyday
0%

Once a week
1.2%

Once a month
20.84%

Once a year
20.37%

Never
57.59%



Is this right for me

Best personality for this career

The Persuaders and The Artists


You can read more about these career personality types here.

You will like this career if you are someone who likes starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.

You also like working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.



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Rank: C+
Salary: $64050

They engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Rank: C+
Salary: $90300

They plan and coordinate various aspects of radio, television, stage, or motion picture production, such as selecting script, coordinating writing, directing and editing, and arranging financing.
Rank: A
Salary: $137400

They plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Rank: A
Salary: $115400

They plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Rank: C+
Salary: $97850

They formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.






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Career type

Management
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Management and Entrepreneurship

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Related to Advertising and Promotions Managers Job Description

Advertising and Promotions Managers job description, what do Advertising and Promotions Managers do, typical day for Advertising and Promotions Managers, what is it like to work as an Advertising and Promotions Manager, how many hours do Advertising and Promotions Managers work, day to day work of an Advertising and Promotions Manager

Additional resources

http://www.bls.gov/OOH/management/advertising-promotions-and-marketing-managers.htm
http://www.aaaa.org/

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Advertising and Promotions Managers
Written by: Stanley Tan
Advertising Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
4.8 / 5 stars

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