What Do Chief Marketing Officers Do

I’m Simon Elkjær, the Chief Marketing Officer of avXperten, home of Denmark’s most affordable electronics. I have more than a decade’s worth of experience in eCommerce, marketing, and entrepreneurship. Given the range of responsibilities a CMO has, I personally believe that there isn’t a normal day for us CMO. However, I must say that despite … Read More

A typical workday for my role starts early and ends late. I usually work around 12 hours a day. It seems like a long day, but it’s easy to accomplish if it’s your passion. My responsibilities are split between driving/leading our marketing team and helping all departments strive towards long-term improvements. A holistic marketing approach … Read More