PR Managers plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Advertising Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Art Directors formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.
TV Directors interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, television, or radio programs.
Technical Managers coordinate activities of technical departments, such as taping, editing, engineering, and maintenance, to produce radio or television programs.
Producers plan and coordinate various aspects of radio, television, stage, or motion picture production, such as selecting script, coordinating writing, directing and editing, and arranging financing.
Program Directors direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.
Broadcast News Analysts analyze, interpret, and broadcast news received from various sources.
Distance Learning Managers coordinate day-to-day operations of distance learning programs and schedule courses.
Film and Video Editors edit moving images on film, video, or other media. May edit or synchronize soundtracks with images.
3D Artists and Animators create special effects, animation, or other visual images using film, video, computers, or other electronic tools and media for use in products or creations, such as computer games, movies, music videos, and commercials.
Communications Professors teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.
Song, Book and Script Writers create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.
Copy Writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
PR Specialists engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Editors plan, coordinate, or edit content of material for publication. May review proposals and drafts for possible publication. Includes technical editors.
Instructional Designers develop instructional materials and products and assist in the technology-based redesign of courses. Assist faculty in learning about, becoming proficient in, and applying instructional technology.
Camera Operators operate television, video, or motion picture camera to record images or scenes for various purposes, such as TV broadcasts, advertising, video production, or motion pictures.
Graphic Designers design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
AV Collections Specialists prepare, plan, and operate multimedia teaching aids for use in education. May record, catalogue, and file materials.