SEM Strategists: Know It All In 1 Minute
In this career summary, you will find out what the job of A SEM Strategist is about and what it is like.
After reading this, you will have a good idea on what the job is about and decide if this is the right career for you.
Search Marketing Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Assist in setting up or optimizing analytics tools for tracking visitors’ behaviors.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
$87310 per year
$41.98 an hour
SEM Strategists with little to no experience tend to make between $45320 and $64550 while the more experienced ones make over $108510 per year.
|Top 5 paying states||Hourly||Annual|
1 of the easiest ways to increase your salary as A SEM Strategist is to move to a higher paying state like DC. Right now, the highest paying states for SEM Strategists are DC, MD, VA, CT and CA.
However a higher pay at DC doesn’t guarantee that you will make more because the living expenses at DC might be 2x higher than where you are currently at now.
3 other factors that can increase your salary as A SEM Strategist is the degree you hold, the industry you work in and lastly the company you work for (bigger companies like the Fortune 500 companies tend to pay more).
Recommended degree level
We asked other SEM Strategists what degree they had when they got the job and most of them said they had a Bachelors degree followed by Associates degree.
Other than that we also asked them what did they major in and here are the most popular majors that came up.
Another popular question from our readers is what makes A SEM Strategist successful or would they be good in this career.
Well, we found that most successful SEM Strategists have these 5 skillsets.
|Complex Problem Solving|
In addition to that, 1 common characteristic among successful SEM Strategists is they are good at Attention to Detail. Here are the top 5 common characteristics.
|Attention to Detail |
= Hot in-demand that most employers are looking for
Pros and Cons
Here are some reasons why you should and shouldn’t choose A SEM Strategist as your career.
|Suitable for people who likes to start and carry out projects|
|Suitable for people who values achievements and are resultsoriented|
|This career is perfect for people who love to work indoors.|
|Very high salary (top 25% highest paid careers)|
|Not suitable for people who likes practical and handson work|
|It is hard to get into this career. A considerable amount of workrelated skill, knowledge, or experience is required for this career.|
|Long working hours (More than 40 hours per week)|
There will be pros and cons for all jobs. The point is how much do the pros outweigh the cons to you.
A pro to you might be a con to Bob. A pro to Bob might be a con to you. We suggest reading about this career framework that can help you to find out what type of careers are right for you.
What is the job like
Is this job meaningful
More than 40 hours per week
Regular (Set schedule and routine)
On a normal working week Search Marketing Strategists work More than 40 hours per week.
70% of SEM Strategists said they were satisfied with their job and 46% said they feel like their job is making other people’s lives better.
Is this right for me
Best personality for this career
The Persuaders and The Thinkers
You can read more about these career personality types here.
People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.
They also like working with ideas, and require an extensive amount of thinking. They like searching for facts and figuring out problems mentally.
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