A Day In The Life of Search Marketing Strategists

Stanley TanCareer, Day in lifeLeave a Comment

In this day in the life guide, you will find out:

  • What does a day as Search Marketing Strategists looks like
  • What do they do every day
  • Things they do on a weekly or monthly basis
  • How many hours do they work

The purpose of this is to give you a clear picture of this career so you can make a better career decision on whether this career is suitable for you or not.

Top 2 Featured Schools For Search Marketing Strategists


Typical Day for Search Marketing Strategists

Here is a list of tasks that Search Marketing Strategists do every day.

  • Balance and adjust gameplay experiences to ensure the critical and commercial success of the product.
  • Guide design discussions between development teams.
  • Create and manage documentation, production schedules, prototyping goals, and communication plans in collaboration with production staff.
  • Solicit, obtain, and integrate feedback from design and technical staff into original game design.

Weekly and Monthly Tasks

Here is a list of tasks that Search Marketing Strategists do on a weekly or monthly basis.

  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Participate in the development or implementation of online marketing strategy.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.

Working Hours

  • How many hours do Search Marketing Strategists work per week? More than 40 hours per week
  • What is the work schedule like? Regular (Set schedule and routine)

Work Environment

Indoors, Environmentally Controlled

Learn more about Search Marketing Strategists

Overview | Job Description | Salary | Requirements | Is This Career Right For Me

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This career is also closely related to Channel Supervisor, Digital Marketing Strategist, Digital Strategist, Director of Audience Generation, Search, & Analytics, Director of Online Marketing Strategy & Performance, Director of Search Engine Optimization (Director of SEO), Director, Search Marketing Strategies, E-commerce Specialist, E-commerce Strategist or Ecommerce Marketing Manager.

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