Other names for this job might include Channel Supervisor, Digital Marketing Strategist, Digital Strategist, Director of Audience Generation, Search, & Analytics, Director of Online Marketing Strategy & Performance, Director of Search Engine Optimization (Director of SEO), Director, Search Marketing Strategies, E-commerce Specialist, E-commerce Strategist, Ecommerce Marketing Manager
Most Search Marketing Strategists have a bachelor’s degree. Courses in marketing, business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize traffic through online search results, which is critical for digital advertisements and promotions.
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Questions to ask the university or college:
How many students are in the program?
Is your program accredited?
How many faculty members do you have? Do they hold the right credentials?
What is your job placement rate?
Does your school hold career fairs or other on-campus events with employers? How many employers typically attend?
How many of your students have at least one internship by graduation?
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Search Marketing Strategists
Written by: Stanley Tan
SEM Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.