What Do SEM Strategists Do (including Their Typical Day At Work)

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Job Description, Daily Responsibilities, and Work Life

SEM Strategists

SEM Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Salary
$96740
Becoming One
Hard
Education
Bachelor's degree
Job Satisfaction
Job Growth

Personality



Job Description

Job Description

SEM Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization. They also collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

Other tasks include:

  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Assist in setting up or optimizing analytics tools for tracking visitors’ behaviors.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Participate in the development or implementation of online marketing strategy.
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.

We asked SEM Strategists how satisfied they are with their job. Here is what they said.

Job satisfaction

70%

How meaningful is this job

46%


70% of them said they were satisfied with their job and 46% said they find that their job makes the world a better place or helps to make someone else’s life better.



Typical Day At Work

On a daily basis, SEM Strategists manage tracking and reporting of search-related activities and provide analyses to marketing executives. They conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.

  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Execute or manage social media campaigns to inform search marketing tactics.

We asked some SEM Strategists a few questions to find out what else does their work day look like. Here is what we found.

Do you have telephone conversations everyday in this job? 45% said yes
How important is it to work in a team in this job? 29% said very important
Do you have group discussions everyday in this job? 32% said yes
Do you talk or work with customers everyday in this job? 17% said yes
Do you have to deal with angry customers everyday in this job? 0% said yes
Do you have to make decisions everyday in this job? 27% said yes

Other responsibilities

Besides their typical day, SEM Strategists also collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. They may also resolve product availability problems in collaboration with customer service staff.

On a weekly to monthly basis, SEM Strategists Create content strategies for digital media. They might also Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

In addition, they Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.

Although specific duties may vary, many of them Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).

To some SEM Strategists, it is also their responsibility to Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.


Working life

Working hours

More than 40 hours per week

Working schedule

Regular schedule like a 9 to 5

In a typical work week as a Search Marketing Strategist, you can expect to work more than 40 hours per week.

Do SEM Strategists work in an office-style work environment?

Every day
77%


Never
18%


Do SEM Strategists work outdoors?

Never
95%


Once a year
5%



Is this right for me

Best personality for this career

The Entrepreneurs and The Thinkers

People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business..

They also like working with ideas, and require an extensive amount of thinking. They like searching for facts and figuring out problems mentally.

You can read more about these career personality types here.



Learn more about SEM Strategists

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Related to Search Marketing Strategists Job Description

Search Marketing Strategists job description, what do Search Marketing Strategists do, typical day for Search Marketing Strategists, what is it like to work as a Search Marketing Strategist, how many hours do Search Marketing Strategists work, day to day work of a Search Marketing Strategist

Additional resources

http://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm
https://www.casro.org/
http://www.marketingresearch.org/


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