What Do SEM Strategists Do: Job Description, Responsibilities and Duties

Stanley TanLeave a Comment



daily life of a Search Marketing Strategist
are Search Marketing Strategists happy with their job

Search Marketing Strategists

Other names for this job might include Channel Supervisor, Digital Marketing Strategist, Digital Strategist, Director of Audience Generation, Search, & Analytics, Director of Online Marketing Strategy & Performance, Director of Search Engine Optimization (Director of SEO), Director, Search Marketing Strategies, E-commerce Specialist, E-commerce Strategist, Ecommerce Marketing Manager


  • $87310
    Salary
  • 70%
    Job satisfaction
  • Quite Hard
    Becoming one
  • Low
    Job growth
OwlGuru Rank

B+



Being A SEM Strategist: What You Really Do


In this job description guide, you will find out what do Search Marketing Strategists do and what is their typical work day like.

After reading this, you will have a much better idea on whether you will like working as a Search Marketing Strategist or not.



Job summary

SEM Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

We asked SEM Strategists how satisfied they are with their job. Here is what they said.

Job satisfaction

70%

How meaningful is this job

46%


70% of them said they were satisfied with their job and 46% said they find that their job makes the world a better place or helps to make someone else’s life better.



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Typical day

We asked some SEM Strategists a few questions to find out what else does their work day look like. Here is what we found.

Do you have telephone conversations everyday in this job?45% said yes
Do you have to use email everyday in this job?96% said yes
How important is it to work in a team in this job?29% said very important
Do you have group discussions everyday in this job?32% said yes
Do you have to meet strict deadlines everyday in this job?22% said yes
Do you talk or work with customers everyday in this job?17% said yes
Do you have to deal with angry customers everyday in this job?0% said yes
Do you have to make decisions everyday in this job?27% said yes



Other responsibilities

Besides the “typical day” things that SEM Strategists do, they Resolve product availability problems in collaboration with customer service staff. They might also Participate in the development or implementation of online marketing strategy.

On a weekly to monthly basis, SEM Strategists Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance. and Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.

In addition, they Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.

Although specific duties may vary, many of them Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

To some SEM Strategists, it is also their responsibility to Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.

A typical week or month for them might include:

Provide customer service to clients or users.
Implement advertising or marketing initiatives.
Collaborate with others to develop or implement marketing strategies.
Analyze market or customer related data.
Implement advertising or marketing initiatives.
Collaborate with others to develop or implement marketing strategies.
Collaborate with others to develop or implement marketing strategies.



Working life

Working hours

More than 40 hours per week

Working schedule

Regular (Set schedule and routine)


In a typical work week as A SEM Strategist, you can expect to work More than 40 hours per week.

Do SEM Strategists work in an office-style work environment?

Everyday
77.27%

Once a week
4.55%

Once a month
0%

Once a year
0%

Never
18.18%

Do SEM Strategists work in a warehouse-style work environment?

Everyday
0%

Once a week
8.7%

Once a month
0%

Once a year
8.7%

Never
82.61%

Do SEM Strategists work outdoors?

Everyday
0%

Once a week
0%

Once a month
0%

Once a year
4.55%

Never
95.45%



Is this right for me

Best personality for this career

The Persuaders and The Thinkers


You can read more about these career personality types here.

You will like this career if you are someone who likes starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.

You also like working with ideas, and require an extensive amount of thinking. They like searching for facts and figuring out problems mentally.



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Career type

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Related to Search Marketing Strategists Job Description

Search Marketing Strategists job description, what do Search Marketing Strategists do, typical day for Search Marketing Strategists, what is it like to work as a Search Marketing Strategist, how many hours do Search Marketing Strategists work, day to day work of a Search Marketing Strategist

Additional resources

http://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm
https://www.casro.org/
http://www.marketingresearch.org/

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Search Marketing Strategists
Written by: Stanley Tan
SEM Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
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