Job Description, Daily Responsibilities, and Work Life
SEM Strategists
SEM Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Table of Contents
Job Description
SEM Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization. They also collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Other tasks include:
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Assist in setting up or optimizing analytics tools for tracking visitors’ behaviors.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Participate in the development or implementation of online marketing strategy.
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
We asked SEM Strategists how satisfied they are with their job. Here is what they said.
70%
46%
70% of them said they were satisfied with their job and 46% said they find that their job makes the world a better place or helps to make someone else’s life better.
Typical Day At Work
On a daily basis, SEM Strategists manage tracking and reporting of search-related activities and provide analyses to marketing executives. They conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
- Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
- Execute or manage social media campaigns to inform search marketing tactics.
We asked some SEM Strategists a few questions to find out what else does their work day look like. Here is what we found.
Do you have telephone conversations everyday in this job? | 45% said yes | |
How important is it to work in a team in this job? | 29% said very important | |
Do you have group discussions everyday in this job? | 32% said yes | |
Do you talk or work with customers everyday in this job? | 17% said yes | |
Do you have to deal with angry customers everyday in this job? | 0% said yes | |
Do you have to make decisions everyday in this job? | 27% said yes |
Other responsibilities
Besides their typical day, SEM Strategists also collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. They may also resolve product availability problems in collaboration with customer service staff.
On a weekly to monthly basis, SEM Strategists Create content strategies for digital media. They might also Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
In addition, they Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
Although specific duties may vary, many of them Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
To some SEM Strategists, it is also their responsibility to Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
Working life
More than 40 hours per week
Regular schedule like a 9 to 5
In a typical work week as a Search Marketing Strategist, you can expect to work more than 40 hours per week.
Is this right for me
The Entrepreneurs and The Thinkers
People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business..
They also like working with ideas, and require an extensive amount of thinking. They like searching for facts and figuring out problems mentally.
You can read more about these career personality types here.
Learn more about SEM Strategists
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