Other names for this job might include Channel Supervisor, Digital Marketing Strategist, Digital Strategist, Director of Audience Generation, Search, & Analytics, Director of Online Marketing Strategy & Performance, Director of Search Engine Optimization (Director of SEO), Director, Search Marketing Strategies, E-commerce Specialist, E-commerce Strategist, Ecommerce Marketing Manager
In this career summary, you will find out what the job of A SEM Strategist is about and what it is like.
After reading this, you will have a good idea on what the job is about and decide if this is the right career for you.
Search Marketing Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
Assist in setting up or optimizing analytics tools for tracking visitors’ behaviors.
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
SEM Strategists with little to no experience tend to make between $45320 and $64550 while the more experienced ones make over $108510 per year.
Top 5 paying states
1 of the easiest ways to increase your salary as A SEM Strategist is to move to a higher paying state like DC. Right now, the highest paying states for SEM Strategists are DC, MD, VA, CT and CA.
However a higher pay at DC doesn’t guarantee that you will make more because the living expenses at DC might be 2x higher than where you are currently at now.
3 other factors that can increase your salary as A SEM Strategist is the degree you hold, the industry you work in and lastly the company you work for (bigger companies like the Fortune 500 companies tend to pay more).
People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.
They also like working with ideas, and require an extensive amount of thinking. They like searching for facts and figuring out problems mentally.
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Search Marketing Strategists
Written by: Stanley Tan
SEM Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.