Search Marketing Strategists: Salary, Job Description, How To Be One and More

Stanley TanLeave a Comment



Search Marketing Strategists jobs information
pros and cons of being a Search Marketing Strategist

Search Marketing Strategists

Other names for this job might include Channel Supervisor, Digital Marketing Strategist, Digital Strategist, Director of Audience Generation, Search, & Analytics, Director of Online Marketing Strategy & Performance, Director of Search Engine Optimization (Director of SEO), Director, Search Marketing Strategies, E-commerce Specialist, E-commerce Strategist, Ecommerce Marketing Manager


  • $87310
    Salary
  • 70%
    Job satisfaction
  • Quite Hard
    Becoming one
  • Low
    Job growth
OwlGuru Rank

B+



SEM Strategists: Know It All In 1 Minute


In this career summary, you will find out what the job of A SEM Strategist is about and what it is like.

After reading this, you will have a good idea on what the job is about and decide if this is the right career for you.



Job description

Search Marketing Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Assist in setting up or optimizing analytics tools for tracking visitors’ behaviors.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

Read more about what does A SEM Strategist really do at work and what is it like being and working as one.


Become one

schools for SEM Strategists

Interested in becoming A SEM Strategist? Find the right schools that can help you to become one. This service is free thanks to our sponsors.

Click to start becoming a Search Marketing Strategist




Salary

Average salary
$87310 per year

Hourly wage
$41.98 an hour


SEM Strategists with little to no experience tend to make between $45320 and $64550 while the more experienced ones make over $108510 per year.

Top 5 paying statesHourlyAnnual
DC$54.43$113210
MD$50.01$104020
VA$48.45$100770
CT$46.7$97130
CA$46.01$95710

1 of the easiest ways to increase your salary as A SEM Strategist is to move to a higher paying state like DC. Right now, the highest paying states for SEM Strategists are DC, MD, VA, CT and CA.

However a higher pay at DC doesn’t guarantee that you will make more because the living expenses at DC might be 2x higher than where you are currently at now.

3 other factors that can increase your salary as A SEM Strategist is the degree you hold, the industry you work in and lastly the company you work for (bigger companies like the Fortune 500 companies tend to pay more).

Find out how much do successful SEM Strategists make and if their salary is high when compared to all the other careers.


Requirements

Recommended degree level
Bachelor’s Degree

We asked other SEM Strategists what degree they had when they got the job and most of them said they had a Bachelors degree followed by Associates degree.

Other than that we also asked them what did they major in and here are the most popular majors that came up.

Computer and Information Sciences, General
Data Processing and Data Processing Technology/Technician
Information Science/Studies
Computer Science
Information Technology Project Management

Another popular question from our readers is what makes A SEM Strategist successful or would they be good in this career.

Well, we found that most successful SEM Strategists have these 5 skillsets.

Reading Comprehension
Speaking
Complex Problem Solving
Active Listening
Critical Thinking

In addition to that, 1 common characteristic among successful SEM Strategists is they are good at Attention to Detail. Here are the top 5 common characteristics.

Attention to Detail
Dependability
Analytical Thinking
Initiative
Persistence
= Hot in-demand that most employers are looking for

Read more about what it really takes to become A SEM Strategist and the degree, training and education you need


Pros and Cons

Here are some reasons why you should and shouldn’t choose A SEM Strategist as your career.

PROS
Suitable for people who likes to start and carry out projects
Suitable for people who values achievements and are resultsoriented
This career is perfect for people who love to work indoors.
Very high salary (top 25% highest paid careers)
CONS
Not suitable for people who likes practical and handson work
It is hard to get into this career. A considerable amount of workrelated skill, knowledge, or experience is required for this career.
Long working hours (More than 40 hours per week)


There will be pros and cons for all jobs. The point is how much do the pros outweigh the cons to you.

A pro to you might be a con to Bob. A pro to Bob might be a con to you. We suggest reading about this career framework that can help you to find out what type of careers are right for you.



What is the job like

Job satisfaction
70%

Is this job meaningful
46%


Working hours
More than 40 hours per week

Working schedule
Regular (Set schedule and routine)


On a normal working week Search Marketing Strategists work More than 40 hours per week.

70% of SEM Strategists said they were satisfied with their job and 46% said they feel like their job is making other people’s lives better.



Is this right for me

Best personality for this career
The Persuaders and The Thinkers


You can read more about these career personality types here.

People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.

They also like working with ideas, and require an extensive amount of thinking. They like searching for facts and figuring out problems mentally.



How we can help

Start your journey to be A SEM Strategist

Get the best college for SEM Strategists


Discover the best colleges for your $$$


Find colleges have the highest earning grads


Yes, I'm sure








Trusted by over 50,000 fans

[easy-followers title=”” nofollow=”1″ total_type=”text_before” columns=”2″ template=”tinycolor”]

Career type

Computer IT and Mathematics
Professional Sales and Marketing

Other Careers Like This


Help Others Out



Learn more about SEM Strategists

Summary (You are here)
Job Description
Salary
Requirements
Is This Right For Me

Study To Be A SEM Strategist


Related to Search Marketing Strategists Career Information

Search Marketing Strategists job description, Search Marketing Strategists salary, Search Marketing Strategists information, what is the job of a Search Marketing Strategist like, pros and cons about Search Marketing Strategists, colleges and universities for Search Marketing Strategists, is Search Marketing Strategists the right career for me, Quite Hard careers to get into, careers in Computer IT and Mathematics

Additional resources

http://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm
https://www.casro.org/
http://www.marketingresearch.org/

OwlGuru.com
OwlGuru.com is a career and college finder site. We help students to find a career and college that is right for them.
Search Marketing Strategists
Written by: Stanley Tan
SEM Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
4.5 / 5 stars

Leave a Reply

Your email address will not be published. Required fields are marked *