How To Become A PR Manager: Degree and Education Requirements

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what degree do you need to become a Public Relations and Fundraising Manager
majors for Public Relations and Fundraising Managers

Public Relations and Fundraising Managers

Other names for this job might include Account Executive, Account Manager, Account Supervisor, Alumni Relations Coordinator, Business Development Director, Communication Manager, Communications Coordinator, Communications Director, Communications Manager, Community Relations Director


  • $119390
    Salary
  • 73%
    Job satisfaction
  • Quite Hard
    Becoming one
  • Medium
    Job growth
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A



Be A PR Manager: What You Really Need


In this requirements guide for Public Relations and Fundraising Managers, you will find out what do you need to become a Public Relations and Fundraising Manager and what it takes to become one.

After reading this, you will be able to plan for your future if you want to be a Public Relations and Fundraising Manager.



Degree required

Recommended degree level

Bachelor’s Degree

Bachelors degree
78.31%

Master’s degree
7.79%

Associates degree
7.43%

Some college courses
6.48%

No degree
%

Generally, employers are looking for PR Managers who have a Bachelors degree. They also prefer someone who is good in Speaking and Active Listening.

1 common question that we always get is what major or degree do I need to become A PR Manager or what courses do I need to take.

We did a survey to ask other PR Managers what did they major in college or university and here are the most popular majors that came up.

Public Relations, Advertising, and Applied Communication
Public Relations/Image Management

For Public Relations and Fundraising Managers positions, a bachelor’s degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.



Schools

schools for PR Managers

Interested in becoming A PR Manager? Find the right schools that can help you to become one. You will need some of your details to get you matched with the right college or university. This service is free thanks to our sponsors.

Questions to ask the university or college:

  1. How many students are in the program?
  2. Is your program accredited?
  3. How many faculty members do you have? Do they hold the right credentials?
  4. What is your job placement rate?
  5. Does your school hold career fairs or other on-campus events with employers? How many employers typically attend?
  6. How many of your students have at least one internship by graduation?

Click to start becoming a Public Relations and Fundraising Manager




How long does it take

Difficulty
Quite Hard

You will need a considerable amount of work-related skill, knowledge or experience to be A PR Manager.

For example: An accountant must complete 4 years of college and work for several years in accounting to be considered qualified.

To become A PR Manager, you will need several years of work-related experience, on-the-job training or vocational training.


How long does it take
2 to 4 years


Work experience
2 to 4 years

2 to 4 years
30.61%

4 to 6 years
24.1%

6 to 8 years
18.26%

Over 10 years
15.75%

1 to 2 years
5.44%

Job training
0 to 1 month

0 to 1 month
28.77%

6 months to 1 year
23.69%

No training
12.72%

4 to 10 years
11.74%

1 to 3 months
9.14%

Most PR Managers have 2 to 4 years work experience and 0 to 1 month job training.

To increase your chances of getting a job, you can look for job training while studying to be one.



License and certifications

Do you need any license or certification
Recommended but not required


Although not mandatory, Public Relations and Fundraising Managers can get accredited through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified. The Accredited Business Communicator credential is also available from the International Association of Business Communicators.



Skills required

We asked other PR Managers if they could only have 5 skills, what would they be. Here is what they said.

1. Speaking what does this mean
2.Active Listening what does this mean
3.Reading Comprehension what does this mean
4.Writing what does this mean
5.Social Perceptiveness what does this mean
= Hot in-demand that most employers are looking for

We did some research and found that most successful PR Managers have these 5 common characteristics. Most of them had Attention to Detail and Dependability.

1.Attention to Detail
2.Dependability
3.Integrity
4.Stress Tolerance
5.Cooperation




Knowledge required

Just like any other job, you will need some know-hows to do the job. To become a successful PR Managers you need to acquire knowledge in these 5 key areas.

1. English Language what does this mean
2.Customer and Personal Service what does this mean
3.Communications and Media what does this mean
4.Sales and Marketing what does this mean
5.Administration and Management what does this mean

As A PR Manager, you may also be required to know how to use certain Document management software, Desktop publishing software and Web page creation and editing software tools.

Adobe Systems Adobe Acrobat software (Document management software)
Adobe Systems Adobe Distiller (Desktop publishing software)
Adobe Systems Adobe Dreamweaver (Web page creation and editing software)
Adobe Systems Adobe Fireworks (Graphics or photo imaging software)
Adobe Systems Adobe Flash Player (Web page creation and editing software)
= Hot in-demand that most employers are looking for




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Related to Public Relations and Fundraising Managers Requirements

Public Relations and Fundraising Managers requirements, how to become PR Managers, degree required to be a Public Relations and Fundraising Manager, Public Relations and Fundraising Managers license and certifications, majors to be a Public Relations and Fundraising Manager, is it hard to become a Public Relations and Fundraising Manager and how long does it take

Additional resources

http://www.bls.gov/OOH/management/public-relations-managers.htm
http://www.cfre.org/
http://www.prsa.org/
http://www.iabc.com/

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Public Relations and Fundraising Managers
Written by: Stanley Tan
PR Managers plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
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