What Do PR Managers Do: Job Description, Responsibilities and Duties

Stanley TanLeave a Comment



daily life of a Public Relations and Fundraising Manager
are Public Relations and Fundraising Managers happy with their job

Public Relations and Fundraising Managers

Other names for this job might include Account Executive, Account Manager, Account Supervisor, Alumni Relations Coordinator, Business Development Director, Communication Manager, Communications Coordinator, Communications Director, Communications Manager, Community Relations Director


  • $119390
    Salary
  • 73%
    Job satisfaction
  • Quite Hard
    Becoming one
  • Medium
    Job growth
OwlGuru Rank

A



Being A PR Manager: What You Really Do


In this job description guide, you will find out what do Public Relations and Fundraising Managers do and what is their typical work day like.

After reading this, you will have a much better idea on whether you will like working as a Public Relations and Fundraising Manager or not.



Job summary

PR Managers plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

We asked PR Managers how satisfied they are with their job. Here is what they said.

Job satisfaction

73%

How meaningful is this job

65%


73% of them said they were satisfied with their job and 65% said they find that their job makes the world a better place or helps to make someone else’s life better.



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Typical day

On a daily basis, PR Managers Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages. They Develop and maintain the company’s corporate image and identity, which includes the use of logos and signage.

1 of the main responsibilities as A PR Manager is to Manage communications budgets.

Some may also Assign, supervise, and review the activities of public relations staff.

In a normal work day, another thing that PR Managers do is they Formulate policies and procedures related to public information programs, working with public relations executives.

In addition to that, they Respond to requests for information about employers’ activities or status..

A typical day for A PR Manager look like this:

Present information to the public.
Develop promotional materials.
Manage organizational or project budgets.

We asked some PR Managers a few questions to find out what else does their work day look like. Here is what we found.

Do you have telephone conversations everyday in this job?90% said yes
Do you have to use email everyday in this job?100% said yes
How important is it to work in a team in this job?68% said very important
Do you have group discussions everyday in this job?100% said yes
Do you have to meet strict deadlines everyday in this job?36% said yes
Do you talk or work with customers everyday in this job?83% said yes
Do you have to deal with angry customers everyday in this job?7% said yes
Do you have to make decisions everyday in this job?75% said yes



Other responsibilities

Besides the “typical day” things that PR Managers do, they Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly. They might also Draft speeches for company executives and arrange interviews and other forms of contact for them.

On a weekly to monthly basis, PR Managers Evaluate advertising and promotion programs for compatibility with public relations efforts. and Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.

In addition, they Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.

Although specific duties may vary, many of them Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.

To some PR Managers, it is also their responsibility to Maintain company archives.

A typical week or month for them might include:

Coordinate special events or programs.
Evaluate program effectiveness.
Direct sales, marketing, or customer service activities.
Develop organizational goals or objectives.
Develop organizational policies or programs.



Working life

Working hours

More than 40 hours per week

Working schedule

Regular (Set schedule and routine)


In a typical work week as A PR Manager, you can expect to work More than 40 hours per week.

Do PR Managers work in an office-style work environment?

Everyday
78.9%

Once a week
7.17%

Once a month
0%

Once a year
0%

Never
13.93%

Do PR Managers work in a warehouse-style work environment?

Everyday
0%

Once a week
2.33%

Once a month
7.33%

Once a year
19.56%

Never
70.78%

Do PR Managers work outdoors?

Everyday
0%

Once a week
1.35%

Once a month
8.85%

Once a year
22.37%

Never
67.42%



Is this right for me

Best personality for this career

The Persuaders and The Artists


You can read more about these career personality types here.

You will like this career if you are someone who likes starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.

You also like working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.



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Rank: A
Salary: $137400

They plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Rank: A+
Salary: $130230

They direct and coordinate financial activities of workers in a branch, office, or department of an establishment, such as branch bank, brokerage firm, risk and insurance department, or credit department.
Rank: A
Salary: $114700

They plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Rank: A
Salary: $126040

They plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Rank: B+
Salary: $97220

They represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.






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Related to Public Relations and Fundraising Managers Job Description

Public Relations and Fundraising Managers job description, what do Public Relations and Fundraising Managers do, typical day for Public Relations and Fundraising Managers, what is it like to work as a Public Relations and Fundraising Manager, how many hours do Public Relations and Fundraising Managers work, day to day work of a Public Relations and Fundraising Manager

Additional resources

http://www.bls.gov/OOH/management/public-relations-managers.htm
http://www.cfre.org/
http://www.prsa.org/
http://www.iabc.com/

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Public Relations and Fundraising Managers
Written by: Stanley Tan
PR Managers plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
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