How To Become A Marketing Manager: Degree and Education Requirements

Stanley TanLeave a Comment



what degree do you need to become a Marketing Manager
majors for Marketing Managers

Marketing Managers

Other names for this job might include Account Supervisor, Brand Manager, Bridal Consultant, Business Developer, Business Development Director, Business Development Manager, Business Development Specialist, Channel Manager, Commercial Director, Commercial Lines Manager


  • $140660
    Salary
  • 70%
    Job satisfaction
  • Quite Hard
    Becoming one
  • Medium
    Job growth
OwlGuru Rank

A



Be A Marketing Manager: What You Really Need


In this requirements guide for Marketing Managers, you will find out what do you need to become a Marketing Manager and what it takes to become one.

After reading this, you will be able to plan for your future if you want to be a Marketing Manager.



Degree required

Recommended degree level

Bachelor’s Degree

Bachelors degree
55.76%

Master’s degree
24.36%

First professional degree
10.52%

High School Diploma
3.53%

Associates degree
3.03%

Generally, employers are looking for Marketing Managers who have a Bachelors degree. They also prefer someone who is good in Active Listening and Critical Thinking.

1 common question that we always get is what major or degree do I need to become A Marketing Manager or what courses do I need to take.

We did a survey to ask other Marketing Managers what did they major in college or university and here are the most popular majors that came up.

Consumer Merchandising/Retailing Management
Apparel and Textile Marketing Management
Pharmaceutical Marketing and Management
Marketing/Marketing Management, General
Marketing Research

Most Marketing Managers have a bachelor’s degree in marketing, business administration or a related field. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize traffic through online search results, which is critical for digital advertisements and promotions.



Schools

schools for Marketing Managers

Interested in becoming A Marketing Manager? Find the right schools that can help you to become one. You will need some of your details to get you matched with the right college or university. This service is free thanks to our sponsors.

Questions to ask the university or college:

  1. How many students are in the program?
  2. Is your program accredited?
  3. How many faculty members do you have? Do they hold the right credentials?
  4. What is your job placement rate?
  5. Does your school hold career fairs or other on-campus events with employers? How many employers typically attend?
  6. How many of your students have at least one internship by graduation?

Click to start becoming a Marketing Manager




How long does it take

Difficulty
Quite Hard

You will need a considerable amount of work-related skill, knowledge or experience to be A Marketing Manager.

For example: An accountant must complete 4 years of college and work for several years in accounting to be considered qualified.

To become A Marketing Manager, you will need several years of work-related experience, on-the-job training or vocational training.


How long does it take
4 to 6 years


Work experience
4 to 6 years

8 to 10 years
33.99%

4 to 6 years
18.8%

6 to 8 years
14.98%

2 to 4 years
12.08%

6 months to 1 year
9.04%

Job training
1 to 3 months

1 to 3 months
52.82%

3 to 6 months
15.63%

2 to 4 years
10.53%

6 months to 1 year
9.71%

0 to 1 month
8.91%

Most Marketing Managers have 4 to 6 years work experience and 1 to 3 months job training.

To increase your chances of getting a job, you can look for job training while studying to be one.



License and certifications

Do you need any license or certification
Not required


No license or certification required for Marketing Managers



Skills required

We asked other Marketing Managers if they could only have 5 skills, what would they be. Here is what they said.

1. Active Listening what does this mean
2.Critical Thinking what does this mean
3.Speaking what does this mean
4.Social Perceptiveness what does this mean
5.Persuasion what does this mean
= Hot in-demand that most employers are looking for

We did some research and found that most successful Marketing Managers have these 5 common characteristics. Most of them had Initiative and Leadership.

1.Initiative
2.Leadership
3.Dependability
4.Achievement/Effort
5.Attention to Detail




Knowledge required

Just like any other job, you will need some know-hows to do the job. To become a successful Marketing Managers you need to acquire knowledge in these 5 key areas.

1. Sales and Marketing what does this mean
2.Customer and Personal Service what does this mean
3.English Language what does this mean
4.Administration and Management what does this mean
5.Communications and Media what does this mean

As A Marketing Manager, you may also be required to know how to use certain Document management software, Development environment software and Video creation and editing software tools.

Adobe Systems Adobe Acrobat (Document management software)
Adobe Systems Adobe ActionScript (Development environment software)
Adobe Systems Adobe AfterEffects (Video creation and editing software)
Adobe Systems Adobe Dreamweaver (Web page creation and editing software)
Adobe Systems Adobe Fireworks (Graphics or photo imaging software)
= Hot in-demand that most employers are looking for




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Related to Marketing Managers Requirements

Marketing Managers requirements, how to become Marketing Managers, degree required to be a Marketing Manager, Marketing Managers license and certifications, majors to be a Marketing Manager, is it hard to become a Marketing Manager and how long does it take

Additional resources

http://www.bls.gov/OOH/management/advertising-promotions-and-marketing-managers.htm
http://www.aaaa.org/

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Marketing Managers
Written by: Stanley Tan
Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
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