What Do Marketing Managers Do (including Their Typical Day At Work)

Job Description

Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. They also identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Other tasks include:

• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Compile lists describing product or service offerings.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Consult with product development personnel on product specifications such as design, color, or packaging.

We asked Marketing Managers how satisfied they are with their job. Here is what they said.

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70% of them said they were satisfied with their job and 44% said they find that their job makes the world a better place or helps to make someone else’s life better.

Typical Day At Work

On a daily basis, Marketing Managers identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. They formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

A typical day for a Marketing Manager will also include:

• Consult with product development personnel on product specifications such as design, color, or packaging.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

We asked some Marketing Managers a few questions to find out what else does their work day look like. Here is what we found.

	Do you have telephone conversations everyday in this job?	92% said yes
	How important is it to work in a team in this job?	70% said very important
	Do you have group discussions everyday in this job?	79% said yes
	Do you talk or work with customers everyday in this job?	49% said yes
	Do you have to deal with angry customers everyday in this job?	0% said yes
	Do you have to make decisions everyday in this job?	42% said yes

Other responsibilities

Besides their typical day, Marketing Managers also advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. They may also recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

On a weekly to monthly basis, Marketing Managers Consult with product development personnel on product specifications such as design, color, or packaging. They might also Compile lists describing product or service offerings.

In addition, they Develop pricing strategies, balancing firm objectives and customer satisfaction.

Although specific duties may vary, many of them Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

To some Marketing Managers, it is also their responsibility to Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Working life

More than 40 hours per week

Regular schedule like a 9 to 5

In a typical work week as a Marketing Manager, you can expect to work more than 40 hours per week.

Is this right for me

People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business..

They also like following set procedures and routines. They like working with data and details more than with ideas.

You can read more about these career personality types here.

Explore other careers

http://www.bls.gov/OOH/management/advertising-promotions-and-marketing-managers.htm

http://www.aaaa.org/