What Do Marketing Managers Do: Job Description, Responsibilities and Duties

Stanley TanLeave a Comment



daily life of a Marketing Manager
are Marketing Managers happy with their job

Marketing Managers

Other names for this job might include Account Supervisor, Brand Manager, Bridal Consultant, Business Developer, Business Development Director, Business Development Manager, Business Development Specialist, Channel Manager, Commercial Director, Commercial Lines Manager


  • $140660
    Salary
  • 70%
    Job satisfaction
  • Quite Hard
    Becoming one
  • Medium
    Job growth
OwlGuru Rank

A



Being A Marketing Manager: What You Really Do


In this job description guide, you will find out what do Marketing Managers do and what is their typical work day like.

After reading this, you will have a much better idea on whether you will like working as a Marketing Manager or not.



Job summary

Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

We asked Marketing Managers how satisfied they are with their job. Here is what they said.

Job satisfaction

70%

How meaningful is this job

44%


70% of them said they were satisfied with their job and 44% said they find that their job makes the world a better place or helps to make someone else’s life better.



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Typical day

On a daily basis, Marketing Managers Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. They Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

A typical day for A Marketing Manager look like this:

Evaluate program effectiveness.
Develop marketing plans or strategies.
Develop marketing plans or strategies.
Direct sales, marketing, or customer service activities.

We asked some Marketing Managers a few questions to find out what else does their work day look like. Here is what we found.

Do you have telephone conversations everyday in this job?92% said yes
Do you have to use email everyday in this job?100% said yes
How important is it to work in a team in this job?70% said very important
Do you have group discussions everyday in this job?79% said yes
Do you have to meet strict deadlines everyday in this job?33% said yes
Do you talk or work with customers everyday in this job?49% said yes
Do you have to deal with angry customers everyday in this job?0% said yes
Do you have to make decisions everyday in this job?42% said yes



Other responsibilities

Besides the “typical day” things that Marketing Managers do, they Develop pricing strategies, balancing firm objectives and customer satisfaction. They might also Consult with product development personnel on product specifications such as design, color, or packaging.

On a weekly to monthly basis, Marketing Managers Compile lists describing product or service offerings. and Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

In addition, they Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Although specific duties may vary, many of them Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

To some Marketing Managers, it is also their responsibility to Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

A typical week or month for them might include:

Determine pricing or monetary policies.
Confer with organizational members to accomplish work activities.
Compile operational data.
Advise others on business or operational matters.
Confer with organizational members to accomplish work activities.



Working life

Working hours

More than 40 hours per week

Working schedule

Regular (Set schedule and routine)


In a typical work week as A Marketing Manager, you can expect to work More than 40 hours per week.

Do Marketing Managers work in an office-style work environment?

Everyday
80.11%

Once a week
7.3%

Once a month
0%

Once a year
10.35%

Never
2.24%

Do Marketing Managers work in a warehouse-style work environment?

Everyday
0%

Once a week
15.14%

Once a month
2.6%

Once a year
35.12%

Never
47.14%

Do Marketing Managers work outdoors?

Everyday
0%

Once a week
1.22%

Once a month
3.26%

Once a year
27.66%

Never
67.86%



Is this right for me

Best personality for this career

The Persuaders and The Organizers


You can read more about these career personality types here.

You will like this career if you are someone who likes starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.

You also like following set procedures and routines. They like working with data and details more than with ideas.



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Rank: A
Salary: $115400

They plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Rank: A
Salary: $126040

They plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Rank: B+
Salary: $68700

They research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Rank: A
Salary: $114700

They plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Rank: A
Salary: $90860

They conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.






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Related to Marketing Managers Job Description

Marketing Managers job description, what do Marketing Managers do, typical day for Marketing Managers, what is it like to work as a Marketing Manager, how many hours do Marketing Managers work, day to day work of a Marketing Manager

Additional resources

http://www.bls.gov/OOH/management/advertising-promotions-and-marketing-managers.htm
http://www.aaaa.org/

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Marketing Managers
Written by: Stanley Tan
Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
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