Marketing Managers: Salary, Job Description, How To Be One and More

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Marketing Managers jobs information
pros and cons of being a Marketing Manager

Marketing Managers

Other names for this job might include Account Supervisor, Brand Manager, Bridal Consultant, Business Developer, Business Development Director, Business Development Manager, Business Development Specialist, Channel Manager, Commercial Director, Commercial Lines Manager


  • $140660
    Salary
  • 70%
    Job satisfaction
  • Quite Hard
    Becoming one
  • Medium
    Job growth
OwlGuru Rank

A



Marketing Managers: Know It All In 1 Minute


In this career summary, you will find out what the job of A Marketing Manager is about and what it is like.

After reading this, you will have a good idea on what the job is about and decide if this is the right career for you.



Job description

Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.

Read more about what does A Marketing Manager really do at work and what is it like being and working as one.


Become one

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Salary

Average salary
$140660 per year

Hourly wage
$67.63 an hour


Marketing Managers with little to no experience tend to make between $66090 and $91520 while the more experienced ones make over $175060 per year.

Top 5 paying statesHourlyAnnual
NY$89.88$186940
CA$77.71$161640
NJ$77.4$161000
DE$75.73$157510
DC$74.53$155020

1 of the easiest ways to increase your salary as A Marketing Manager is to move to a higher paying state like NY. Right now, the highest paying states for Marketing Managers are NY, CA, NJ, DE and DC.

However a higher pay at NY doesn’t guarantee that you will make more because the living expenses at NY might be 2x higher than where you are currently at now.

3 other factors that can increase your salary as A Marketing Manager is the degree you hold, the industry you work in and lastly the company you work for (bigger companies like the Fortune 500 companies tend to pay more).

Find out how much do successful Marketing Managers make and if their salary is high when compared to all the other careers.


Requirements

Recommended degree level
Bachelor’s Degree

We asked other Marketing Managers what degree they had when they got the job and most of them said they had a Bachelors degree followed by Master’s degree.

Other than that we also asked them what did they major in and here are the most popular majors that came up.

Consumer Merchandising/Retailing Management
Apparel and Textile Marketing Management
Pharmaceutical Marketing and Management
Marketing/Marketing Management, General
Marketing Research

Another popular question from our readers is what makes A Marketing Manager successful or would they be good in this career.

Well, we found that most successful Marketing Managers have these 5 skillsets.

Reading Comprehension
Active Listening
Speaking
Critical Thinking
Active Learning

In addition to that, 1 common characteristic among successful Marketing Managers is they are good at Initiative. Here are the top 5 common characteristics.

Initiative
Leadership
Dependability
Achievement/Effort
Attention to Detail
= Hot in-demand that most employers are looking for

Read more about what it really takes to become A Marketing Manager and the degree, training and education you need


Pros and Cons

Here are some reasons why you should and shouldn’t choose A Marketing Manager as your career.

PROS
Suitable for people who likes to start and carry out projects
Suitable for people who wants job security and a good working condition
This career is perfect for people who love to work indoors.
One of the highest paid careers in the world
CONS
Not suitable for people who likes practical and handson work
It is hard to get into this career. A considerable amount of workrelated skill, knowledge, or experience is required for this career.
Long working hours (More than 40 hours per week)


There will be pros and cons for all jobs. The point is how much do the pros outweigh the cons to you.

A pro to you might be a con to Bob. A pro to Bob might be a con to you. We suggest reading about this career framework that can help you to find out what type of careers are right for you.



What is the job like

Job satisfaction
70%

Is this job meaningful
44%


Working hours
More than 40 hours per week

Working schedule
Regular (Set schedule and routine)


On a normal working week Marketing Managers work More than 40 hours per week.

70% of Marketing Managers said they were satisfied with their job and 44% said they feel like their job is making other people’s lives better.



Is this right for me

Best personality for this career
The Persuaders and The Organizers


You can read more about these career personality types here.

People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.

They also like following set procedures and routines. They like working with data and details more than with ideas.



How we can help

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Rank: A
Salary: $115400

They plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Rank: A
Salary: $126040

They plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Rank: B+
Salary: $68700

They research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Rank: A
Salary: $114700

They plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Rank: A
Salary: $90860

They conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.






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Related to Marketing Managers Career Information

Marketing Managers job description, Marketing Managers salary, Marketing Managers information, what is the job of a Marketing Manager like, pros and cons about Marketing Managers, colleges and universities for Marketing Managers, is Marketing Managers the right career for me, Quite Hard careers to get into, careers in Management

Additional resources

http://www.bls.gov/OOH/management/advertising-promotions-and-marketing-managers.htm
http://www.aaaa.org/

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Marketing Managers
Written by: Stanley Tan
Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
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