What Do Demonstrators and Product Promoters Do (including Their Typical Day At Work)

Job Description

Demonstrators and Product Promoters demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise. They also provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.

Other tasks include:

• Sell products being promoted and keep records of sales.
• Keep areas neat while working and return items to correct locations following demonstrations.
• Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
• Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
• Suggest specific product purchases to meet customers’ needs.
• Research or investigate products to be presented to prepare for demonstrations.

We asked Demonstrators and Product Promoters how satisfied they are with their job. Here is what they said.

---

63% of them said they were satisfied with their job and 42% said they find that their job makes the world a better place or helps to make someone else’s life better.

Typical Day At Work

On a daily basis, Demonstrators and Product Promoters research or investigate products to be presented to prepare for demonstrations. They prepare or alter presentation contents to target specific audiences.

A typical day for a Demonstrator and Product Promoter will also include:

• Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
• Instruct customers in alteration of products.
• Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
• Suggest specific product purchases to meet customers’ needs.
• Transport, assemble, and disassemble materials used in presentations.

We asked some Demonstrators and Product Promoters a few questions to find out what else does their work day look like. Here is what we found.

	Do you have telephone conversations everyday in this job?	22% said yes
	How important is it to work in a team in this job?	42% said very important
	Do you have group discussions everyday in this job?	30% said yes
	Do you talk or work with customers everyday in this job?	55% said yes
	Do you have to deal with angry customers everyday in this job?	21% said yes
	Do you have to make decisions everyday in this job?	38% said yes

Other responsibilities

Besides their typical day, Demonstrators and Product Promoters also contact businesses or civic establishments to arrange to exhibit and sell merchandise. They may also write articles or pamphlets about products.

On a weekly to monthly basis, Demonstrators and Product Promoters Research or investigate products to be presented to prepare for demonstrations. They might also Transport, assemble, and disassemble materials used in presentations.

In addition, they Stock shelves with products.

Although specific duties may vary, many of them Learn about competitors’ products or consumers’ interests or concerns to answer questions or provide more complete information.

To some Demonstrators and Product Promoters, it is also their responsibility to Practice demonstrations to ensure that they will run smoothly.

Working life

Less than 40 hours per week

Regular schedule like a 9 to 5

In a typical work week as a Demonstrator and Product Promoter, you can expect to work less than 40 hours per week.

Is this right for me

People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business..

They also like following set procedures and routines. They like working with data and details more than with ideas.

You can read more about these career personality types here.

Explore other careers

http://www.bls.gov/oes/current/oes419011.htm