What Do Advertising Sales Agents Do: Job Description, Responsibilities and Duties

Stanley TanLeave a Comment



daily life of an Advertising Sales Agent
are Advertising Sales Agents happy with their job

Advertising Sales Agents

Other names for this job might include Account Executive, Account Leader, Account Manager, Account Specialist, Advertising Account Executive, Advertising Account Representative, Advertising Agent, Advertising Consultant, Advertising Director, Advertising Representative


  • $61690
    Salary
  • 69%
    Job satisfaction
  • Medium
    Becoming one
  • Bad
    Job growth
OwlGuru Rank

C+



Being An Advertising Sales Agent: What You Really Do


In this job description guide, you will find out what do Advertising Sales Agents do and what is their typical work day like.

After reading this, you will have a much better idea on whether you will like working as an Advertising Sales Agent or not.



Job summary

Advertising Sales Agents sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.

We asked Advertising Sales Agents how satisfied they are with their job. Here is what they said.

Job satisfaction

69%

How meaningful is this job

38%


69% of them said they were satisfied with their job and 38% said they find that their job makes the world a better place or helps to make someone else’s life better.



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Typical day

On a daily basis, Advertising Sales Agents Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. They Maintain assigned account bases while developing new accounts.

1 of the main responsibilities as An Advertising Sales Agent is to Process all correspondence and paperwork related to accounts.

Some may also Locate and contact potential clients to offer advertising services.

In a normal work day, another thing that Advertising Sales Agents do is they Provide clients with estimates of the costs of advertising products or services.

In addition to that, they Recommend appropriate sizes and formats for advertising, depending on medium being used..

A typical day for An Advertising Sales Agent look like this:

Explain technical product or service information to customers.
Identify potential customers.
Develop professional relationships or networks.

We asked some Advertising Sales Agents a few questions to find out what else does their work day look like. Here is what we found.

Do you have telephone conversations everyday in this job?100% said yes
Do you have to use email everyday in this job?89% said yes
How important is it to work in a team in this job?58% said very important
Do you have group discussions everyday in this job?84% said yes
Do you have to meet strict deadlines everyday in this job?84% said yes
Do you talk or work with customers everyday in this job?78% said yes
Do you have to deal with angry customers everyday in this job?9% said yes
Do you have to make decisions everyday in this job?67% said yes



Other responsibilities

Besides the “typical day” things that Advertising Sales Agents do, they Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising. They might also Deliver advertising or illustration proofs to customers for approval.

On a weekly to monthly basis, Advertising Sales Agents Draw up contracts for advertising work and collect payments due. and Obtain and study information about clients’ products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.

In addition, they Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers.

Although specific duties may vary, many of them Consult with company officials, sales departments, and advertising agencies to develop promotional plans.

To some Advertising Sales Agents, it is also their responsibility to Identify new advertising markets and propose products to serve them.

A typical week or month for them might include:

Develop content for sales presentations or other materials.
Deliver promotional presentations to current or prospective customers.
Prepare sales or other contracts.
Process sales or other transactions.
Gather customer or product information to determine customer needs.
Study product information to acquire professional knowledge.
Develop marketing plans or strategies.
Develop content for sales presentations or other materials.



Working life

Working hours

40 hours per week

Working schedule

Regular (Set schedule and routine)


In a typical work week as An Advertising Sales Agent, you can expect to work 40 hours per week.

Do Advertising Sales Agents work in an office-style work environment?

Everyday
76.79%

Once a week
2.26%

Once a month
0%

Once a year
0%

Never
20.94%

Do Advertising Sales Agents work in a warehouse-style work environment?

Everyday
1.94%

Once a week
0.47%

Once a month
7.73%

Once a year
11.2%

Never
78.65%

Do Advertising Sales Agents work outdoors?

Everyday
45.06%

Once a week
9.77%

Once a month
10.94%

Once a year
0.72%

Never
33.51%



Is this right for me

Best personality for this career

The Persuaders and The Organizers


You can read more about these career personality types here.

You will like this career if you are someone who likes starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.

You also like following set procedures and routines. They like working with data and details more than with ideas.



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They write advertising copy for use by publication or broadcast media to promote sale of goods and services.






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Career type

Sales and Marketing
Marketing

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Related to Advertising Sales Agents Job Description

Advertising Sales Agents job description, what do Advertising Sales Agents do, typical day for Advertising Sales Agents, what is it like to work as an Advertising Sales Agent, how many hours do Advertising Sales Agents work, day to day work of an Advertising Sales Agent

Additional resources

http://www.bls.gov/OOH/sales/advertising-sales-agents.htm
http://www.naa.org/
http://www.rab.com/

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Advertising Sales Agents
Written by: Stanley Tan
Advertising Sales Agents sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
3.8 / 5 stars

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