Advertising and Promotions Managers: Salary, Job Description, How To Be One and More

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Advertising and Promotions Managers jobs information
pros and cons of being an Advertising and Promotions Manager

Advertising and Promotions Managers

Other names for this job might include Account Executive, Account Manager, Account Specialist, Advertising Account Executive, Advertising Account Manager, Advertising Agency Manager, Advertising Campaign Manager, Advertising Coordinator, Advertising Director, Advertising Executive


  • $113610
    Salary
  • 69%
    Job satisfaction
  • Quite Hard
    Becoming one
  • Medium
    Job growth
OwlGuru Rank

A



Advertising Managers: Know It All In 1 Minute


In this career summary, you will find out what the job of An Advertising Manager is about and what it is like.

After reading this, you will have a good idea on what the job is about and decide if this is the right career for you.



Job description

Advertising and Promotions Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Gather and organize information to plan advertising campaigns.
  • Confer with clients to provide marketing or technical advice.

Read more about what does An Advertising Manager really do at work and what is it like being and working as one.


Become one

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Salary

Average salary
$113610 per year

Hourly wage
$54.62 an hour


Advertising Managers with little to no experience tend to make between $42440 and $62780 while the more experienced ones make over $144930 per year.

Top 5 paying statesHourlyAnnual
NY$86.95$180850
DE$70.32$146250
NJ$64.79$134760
MA$62.23$129440
VA$61.71$128350

1 of the easiest ways to increase your salary as An Advertising Manager is to move to a higher paying state like NY. Right now, the highest paying states for Advertising Managers are NY, DE, NJ, MA and VA.

However a higher pay at NY doesn’t guarantee that you will make more because the living expenses at NY might be 2x higher than where you are currently at now.

3 other factors that can increase your salary as An Advertising Manager is the degree you hold, the industry you work in and lastly the company you work for (bigger companies like the Fortune 500 companies tend to pay more).

Find out how much do successful Advertising Managers make and if their salary is high when compared to all the other careers.


Requirements

Recommended degree level
Bachelor’s Degree

We asked other Advertising Managers what degree they had when they got the job and most of them said they had a Bachelors degree followed by Associates degree.

Other than that we also asked them what did they major in and here are the most popular majors that came up.

Public Relations, Advertising, and Applied Communication
Public Relations/Image Management
Advertising
Marketing/Marketing Management, General

Another popular question from our readers is what makes An Advertising Manager successful or would they be good in this career.

Well, we found that most successful Advertising Managers have these 5 skillsets.

Active Listening
Speaking
Social Perceptiveness
Time Management
Reading Comprehension

In addition to that, 1 common characteristic among successful Advertising Managers is they are good at Dependability. Here are the top 5 common characteristics.

Dependability
Initiative
Attention to Detail
Integrity
Adaptability/Flexibility
= Hot in-demand that most employers are looking for

Read more about what it really takes to become An Advertising Manager and the degree, training and education you need


Pros and Cons

Here are some reasons why you should and shouldn’t choose An Advertising Manager as your career.

PROS
Suitable for people who likes to start and carry out projects
Suitable for people who values achievements and are resultsoriented
This career is perfect for people who love to work indoors.
One of the highest paid careers in the world
CONS
Not suitable for people who likes practical and handson work
It is hard to get into this career. A considerable amount of workrelated skill, knowledge, or experience is required for this career.
Long working hours (More than 40 hours per week)


There will be pros and cons for all jobs. The point is how much do the pros outweigh the cons to you.

A pro to you might be a con to Bob. A pro to Bob might be a con to you. We suggest reading about this career framework that can help you to find out what type of careers are right for you.



What is the job like

Job satisfaction
69%

Is this job meaningful
30%


Working hours
More than 40 hours per week

Working schedule
Regular (Set schedule and routine)


On a normal working week Advertising and Promotions Managers work More than 40 hours per week.

69% of Advertising Managers said they were satisfied with their job and 30% said they feel like their job is making other people’s lives better.



Is this right for me

Best personality for this career
The Persuaders and The Artists


You can read more about these career personality types here.

People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.

They also like working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.



How we can help

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Rank: C+
Salary: $64050

They engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Rank: C+
Salary: $90300

They plan and coordinate various aspects of radio, television, stage, or motion picture production, such as selecting script, coordinating writing, directing and editing, and arranging financing.
Rank: A
Salary: $137400

They plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Rank: A
Salary: $115400

They plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Rank: C+
Salary: $97850

They formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.






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Career type

Management
Management, Marketing
Management and Entrepreneurship

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Job Description
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Related to Advertising and Promotions Managers Career Information

Advertising and Promotions Managers job description, Advertising and Promotions Managers salary, Advertising and Promotions Managers information, what is the job of an Advertising and Promotions Manager like, pros and cons about Advertising and Promotions Managers, colleges and universities for Advertising and Promotions Managers, is Advertising and Promotions Managers the right career for me, Quite Hard careers to get into, careers in Management

Additional resources

http://www.bls.gov/OOH/management/advertising-promotions-and-marketing-managers.htm
http://www.aaaa.org/

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Advertising and Promotions Managers
Written by: Stanley Tan
Advertising Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
4.8 / 5 stars

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