Salary, Job Description, How To Become One, and Quiz
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Advertising Managers
Advertising Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Table of contents
What they do
Advertising Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy and edit scripts, audio and videotapes, and other promotional material for adherence to specifications.
- Assist with annual budget development.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Typical day
On a daily basis, Advertising and Promotions Managers plan and execute advertising policies and strategies for organizations. They direct, motivate and monitor the mobilization of a campaign team to advance campaign goals.
A typical day for an Advertising and Promotions Manager will also include:
- Contact organizations to explain services and facilities offered.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy and edit scripts, audio and videotapes, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Other responsibilities
Besides their typical day, Advertising and Promotions Managers also monitor and analyze sales promotion results to determine the cost-effectiveness of promotion campaigns. They may also consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
On a weekly to monthly basis, Advertising and Promotions Managers read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. They might also formulate plans to extend business with established accounts and to transact business as agents for advertising accounts.
In addition, they prepare budgets and submit estimates for program costs as part of campaign plan development.
Although specific duties may vary, many of them direct and coordinate product research and development.
To some Advertising and Promotions Managers, it is also their responsibility to create media notices about events.
What is the job like
Job satisfaction
Is this job meaningful
69% said they were satisfied with their job and 30% said they found their job meaningful.
I work at a smaller company, but here’s what it’s like to be an advertising manager. One of the biggest things I do is plan advertising campaigns and decide where we will be executing them. At this point, for the most part, that involves social media. But we’re a growing company, so I’m also involved … Read More
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I began my career at some very large and mid-sized agencies, and continue to work with agencies as a freelancer. Most of my friends are people I met at those first agencies – we endured a lot and, as Stephen said, worked and played hard. We grew up together, and nobody understands us the way … Read More
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There’s no such thing as a typical day, one of the many reasons I love my job, my days are ever-changing and I get to work with so many different creative leads from videographers to content marketing specialists. Bringing them together to create a perfectly optimized advertising campaign for my clients. My role is often, … Read More
I own Motivation Marketing Firm and we will celebrate 11 years in business in August, surviving our second economic crisis while serving small to mid-size businesses. In other words, we’ve seen a lot, especially in the marketing and advertising world. I enjoy my work in managing advertising for our clients. It can be thrilling when … Read More
I think that you either love it or you hate it being an advertising manager. Having to work with people, look at data, analyze reports, and have a good understanding of a number of different industries means that you’re never bored and it’s unlikely you’ll get e moment to yourself. There is always something to … Read More
I work for EposNow and we do all our advertising in-house. I am in charge of the communication between our company and our customers. There is not necessarily a typical day working as an Advertising Manager, they vary a lot. However, most mornings tend to consist of checking emails and signing off anything that may … Read More
Imagine trying to shepherd a herd of rabbits in an open field. That’s what it’s like being an advertising manager. I’ve managed more than $50 million in advertising for Silicon Valley’s hottest startups. I’ve worked at two of the top digital marketing agencies. Now I own my own consulting and online marketing businesses. Here is … Read More
I am the VP of Partner Acquisition and Global Payments Integrated, a finance and technology company. My day to day is always something new, but some of my goals include analyzing sales, marketing revenues, and cost synergies for larger mergers, along with spearheading smaller-scale technology acquisitions. I oversee the account-based marketing strategy we have in … Read More
Being an advertising manager in the Cannabis/Hemp industry consists of more than just creating eye-catching content. It involves staying up to date with federal, state, and local laws on what can and cannot be advertised and promoted. At the beginning of every week, I find myself researching all 50 states’ laws to make sure I … Read More
I work at a smaller company, but here’s what it’s like to be an advertising manager. One of the biggest things I do is plan advertising campaigns and decide where we will be executing them. At this point, for the most part, that involves social media. But we’re a growing company, so I’m also involved … Read More
Being an Advertising Manager is a fun, exciting, and demanding career choice. Whether a team of 1 or overseeing a team of 20 or more, you wear many different hats and own a significant portion of driving a company’s success. An Advertising Manager’s biggest role is merging the art and science of marketing to ultimately … Read More
Pros
Suitable for people who like to start and carry out projects.
Suitable for people who value achievements and are results-oriented.
This career is perfect for people who love to work indoors.
One of the highest-paid careers in the world.
Cons
Not suitable for people who like practical and hands-on work.
It is hard to get into this career. A considerable amount of work-related skill, knowledge, or experience is required for this career.
Long working hours (More than 40 hours per week).
How much do they make
Average salary
Average hourly wage
Entry-level Advertising Managers with little to no experience can expect to make anywhere between $68,940 to $91,910 per year or $33 to $44 per hour.
| Salary by experience | Annual | Hourly |
|---|---|---|
| Highest (Top 10%) | $208,000+ | $100+ |
| Senior (Top 25%) | $181,800 | $87 |
| Median | $133,460 | $64 |
| Junior (Bottom 25%) | $91,910 | $44 |
| No experience (Bottom 10%) | $68,940 | $33 |
This table shows the top 10 highest paying industries for Advertising Managers based on their average annual salary.
| Salary by industry | Annual | Hourly |
|---|---|---|
| Pharmaceutical and Medicine Manufacturing | $189550 | $91.13 |
| Medical Equipment and Supplies Manufacturing | $176420 | $84.82 |
| Cable and Other Subscription Programming | $170860 | $82.15 |
| Advertising, Public Relations, and Related Services | $164880 | $79.27 |
| Semiconductor and Other Electronic Component Manufacturing | $163810 | $78.75 |
| Wholesale Electronic Markets and Agents and Brokers | $161570 | $77.68 |
| Computer Systems Design and Related Services | $157240 | $75.60 |
| Other Professional, Scientific, and Technical Services | $156770 | $75.37 |
| Insurance Carriers | $154520 | $74.29 |
| Other Information Services | $151130 | $72.66 |
View more salary by industries here.
Where can they work
Where can Advertising Managers work? Here is a table showing the top 10 largest employers of Advertising Managers including the average salary in that industry.
| Employers | Total Employed | Annual Salary | Hourly Wages |
|---|---|---|---|
| Advertising, Public Relations, and Related Services | 11390 | $164880 | $79.27 |
| Management of Companies and Enterprises | 2240 | $141930 | $68.23 |
| Newspaper, Periodical, Book, and Directory Publishers | 800 | $127650 | $61.37 |
| Radio and Television Broadcasting | 740 | $ | $* |
| Management, Scientific, and Technical Consulting Services | 670 | $129410 | $62.21 |
| Other Information Services | 490 | $151130 | $72.66 |
| Computer Systems Design and Related Services | 260 | $157240 | $75.60 |
| Motion Picture and Video Industries | 200 | $142910 | $68.71 |
| Merchant Wholesalers, Nondurable Goods | 200 | $119580 | $57.49 |
| Business, Professional, Labor, Political, and Similar Organizations | 190 | $112420 | $54.05 |
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What is the work day like
Working hours
Working schedule
How often do you use email in this job?
Telephone
How often do you have telephone conversations in this job?
Group discussions
How often do you have group discussions in this job?
Public speaking
How often does this job require you to do public speaking?
Level of competition
How much competitive pressure is in this job?
What is the work environment like
Office-style environment
Indoors in an environmentally controlled condition
Warehouse-style environment
Indoors in a non-controlled environmental condition such as a warehouse
Outdoors
Outdoors exposed to all weather conditions
Outdoors – Under Cover
Outdoors but under cover (e.g. structure with roof but no walls)
How to become one
Difficulty to become one
Required level of education
What level of education do you need to perform the job?
Relevant majors
Marketing/Marketing Management
Public Relations, Advertising, and Applied Communication
Public Relations/Image Management
Advertising
Relevant work experience
How much related work experience do you need to get hired for the job?
On The Job Training
How much on the job training do you need to perform the job?
Should you become one
Best personality type for this career
People with this personality likes to start and work on projects. They also like leading people and making many decisions.
People with The Builder personality type likes practical and hands-on work. They prefer working with plants, animals, and real-world materials like wood, tools, and machinery.
People with The Thinker personality likes to work with ideas that require an extensive amount of thinking. They prefer work that requires them to solve problems mentally.
People with The Artist personality likes to work with designs and patterns. They prefer activities that require self-expression and prefer work that can be done without following a clear set of rules.
People with The Helper personality type likes to work with people and in teams. They prefer work that allows them to build relationships with others.
People with The Leader personality likes to start and work on projects. They also like leading people and making many decisions.
People with The Organizer personality type likes to follow set procedures and routines. They prefer working with data and details more than with ideas.
You can read more about these career personality types here.
People who are suitable for this job tend to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk-taking and often deal with business.
They also like working with forms, designs, and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Take this quiz to see if this is the right career for you.
Work Values
Which values are the most important to a person’s satisfaction for this job?
You are someone who is results oriented. You prefer work that allows you to utilize your skills and abilities while at the same time giving you a sense of accomplishment.
You are someone who values job security, steady employment, and good working conditions. You also prefer work that keeps you busy all the time with something different to do every day.
You are someone who values job advancement and leadership roles. You prefer work that receives recognition for the work you do and jobs that are looked up to by others in the company and your community.
You are someone who likes to provide a service to others. You prefer a work environment where you can work with your co-workers in a friendly non-competitive environment.
You are someone who values a company that stands behind their employees. You prefer a work environment where everyone is treated fairly and is being supported by the company.
You are someone who likes to work on your own and make your own decisions. You prefer work that requires little supervision and are allowed to try out your own ideas.
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