How To Become a Search Marketing Strategist

Stan T.Career, RequirementsLeave a Comment

How Long Does It Take, What Degree Do You Need, and More

SEM Strategists

SEM Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Salary
$96740
Becoming One
Hard
Education
Bachelor's degree
Job Satisfaction
Job Growth

Personality



What degree do you need

Recommended degree level

Bachelor’s Degree

We did a survey to ask other Search Marketing Strategists what degree they had when they became a Search Marketing Strategist. Here are the results.
Bachelor’s Degree
78.26%


Associate’s Degree
13.04%


High School Diploma
4.35%


One of the most common questions that we always get is what major or degree do I need to become SEM Strategists or what courses do I need to take.

We also asked SEM Strategists what did they major in college or university and here are the top 5 most popular majors that came up.

Computer and Information Sciences
Data Processing and Data Processing Technology
Information Science
Computer Science
Information Technology Project Management

Most Search Marketing Strategists have a bachelor’s degree. Courses in marketing, business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize traffic through online search results, which is critical for digital advertisements and promotions.



How hard is it

Difficulty
Hard

You will need a considerable amount of work-related skill, knowledge or experience to be a Search Marketing Strategist. For example, an accountant must complete 4 years of college and work for several years in accounting to be considered qualified.

Careers in this difficulty category will usually need several years of work-related experience, on-the-job training, and/or vocational training. These careers usually involve coordinating, supervising, managing, or training others. Similar careers include sales managers, database administrators, chemists, and art directors.


Related work experience required
1 to 2 years

1 to 2 years
39.13%


2 to 4 years
30.43%


4 to 6 years
17.39%


Job training
1 to 3 months

1 to 3 months
26.09%


6 months to 1 year
26.09%


3 to 6 months
21.74%



License and certifications

Do you need any license or certification
Not required

No license or certification required for Search Marketing Strategists 


Skills required

We asked other SEM Strategists if they could only have 5 skills, what would they be. Here is what they said.

1. Reading Comprehension what does this mean
2. Speaking what does this mean
3. Complex Problem Solving what does this mean
4. Active Listening what does this mean
5. Critical Thinking what does this mean

= Hot in-demand that most employers are looking for


Knowledge required

Just like any other job, you will need certain know-hows to excel at your job. SEM Strategists are generally very knowledgeable in these 5 key areas.

1. Sales and Marketing what does this mean
2. English Language what does this mean
3. Customer and Personal Service what does this mean
4. Communications and Media what does this mean
5. Computers and Electronics what does this mean


Learn more about SEM Strategists

Summary
Job Description
Salary
Requirements (You are here)
Quiz

Related to Search Marketing Strategists Requirements

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