What Does A Marketing Manager Do (including Their Typical Day at Work)

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Salary, Job Description, How To Become One, and Quiz

Marketing Managers

Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Salary
$154470
Becoming One
Hard
Education
Bachelor's degree
Job Satisfaction
Job Growth

Personality


What they do

Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.

Typical day

On a daily basis, Marketing Managers identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. They formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

A typical day for a Marketing Manager will also include:

  • Consult with product development personnel on product specifications such as design, color, or packaging.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments, and monitoring market trends.

Other responsibilities

Besides their typical day, Marketing Managers also advise businesses or other groups on local, national, or international factors affecting the buying or selling of products or services. They may also recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

On a weekly to monthly basis, Marketing Managers consult with product development personnel on product specifications such as design, color, or packaging. They might also compile lists describing product or service offerings.

In addition, they develop pricing strategies, balancing firm objectives and customer satisfaction.

Although specific duties may vary, many of them consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

To some Marketing Managers, it is also their responsibility to consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

What is the job like

Job satisfaction

High

Is this job meaningful

Low

70% said they were satisfied with their job and 44% said they found their job meaningful.


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Pros

Suitable for people who like to start and carry out projects.

Suitable for people who wants job security and a good working condition.

This career is perfect for people who love to work indoors.

One of the highest-paid careers in the world.

Cons

Not suitable for people who like practical and hands-on work.

It is hard to get into this career. A considerable amount of work-related skill, knowledge, or experience is required for this career.

Long working hours (More than 40 hours per week).

How much do they make

Average salary

$154470 per year

Average hourly wage

$74 per hour

Entry-level Marketing Managers with little to no experience can expect to make anywhere between $74,620 to $101,690 per year or $36 to $49 per hour.

Salary by experience Annual Hourly
Highest (Top 10%) $208,000+ $100+
Senior (Top 25%) $191,760 $92
Median $142,170 $68
Junior (Bottom 25%) $101,690 $49
No experience (Bottom 10%) $74,620 $36

This table shows the top 10 highest paying industries for Marketing Managers based on their average annual salary.

Salary by industry Annual Hourly
Cable and Other Subscription Programming $200240 $96.27
Other Information Services $185470 $89.17
Aerospace Product and Parts Manufacturing $185250 $89.06
Scientific Research and Development Services $184950 $88.92
Oil and Gas Extraction $183240 $88.10
Securities, Commodity Contracts, and Other Financial Investments and Related Activities $183070 $88.01
Support Activities for Mining $178710 $85.92
Computer and Peripheral Equipment Manufacturing $178460 $85.80
Insurance and Employee Benefit Funds $176070 $84.65
Accounting, Tax Preparation, Bookkeeping, and Payroll Services $174070 $83.69

View more salary by industries here.

Where can they work

Where can Marketing Managers work? Here is a table showing the top 10 largest employers of Marketing Managers including the average salary in that industry.

Employers Total Employed Annual Salary Hourly Wages
Management of Companies and Enterprises 38180 $161070 $77.44
Computer Systems Design and Related Services 20030 $171020 $82.22
Management, Scientific, and Technical Consulting Services 19420 $153040 $73.58
Advertising, Public Relations, and Related Services 8960 $161360 $77.58
Credit Intermediation and Related Activities 8290 $153360 $73.73
Software Publishers 7370 $167500 $80.53
Other Information Services 7130 $185470 $89.17
Professional and Commercial Equipment and Supplies Merchant Wholesalers 6770 $154640 $74.35
Insurance Carriers 6440 $160030 $76.94
Securities, Commodity Contracts, and Other Financial Investments and Related Activities 6350 $183070 $88.01

What is the work day like

Working hours

Less than 40 hours
2%

40 hours
17%

More than 40 hours
81%

Working schedule

75%

24%

1%

Email

How often do you use email in this job?

Once a week
0%

Every day
100%

Telephone

How often do you have telephone conversations in this job?

Once a week
8%

Every day
92%

Group discussions

How often do you have group discussions in this job?

Once a week
18%

Every day
79%

Public speaking

How often does this job require you to do public speaking?

Never
3%

Once a year
15%

Once a month
27%

Once a week
54%

Every day
1%

Level of competition

How much competitive pressure is in this job?

Not competitive at all
2%

Slightly competitive
12%

Moderately competitive
18%

Highly competitive
23%

Extremely competitive
44%

What is the work environment like

Office-style environment

Indoors in an environmentally controlled condition

Never
2%

Once a year or more
10%

Once a month or more
0%

Once a week or more
7%

Every day
80%

Warehouse-style environment

Indoors in a non-controlled environmental condition such as a warehouse

Never
47%

Once a year or more
35%

Once a month or more
3%

Once a week or more
15%

Every day
0%

Outdoors

Outdoors exposed to all weather conditions

Never
68%

Once a year or more
28%

Once a month or more
3%

Once a week or more
1%

Every day
0%

Outdoors – Under Cover

Outdoors but under cover (e.g. structure with roof but no walls)

Never
75%

Once a year or more
25%

Once a month or more
0%

Once a week or more
0%

Every day
0%

How to become one

Difficulty to become one

Hard
You will need a considerable amount of work-related skill, knowledge, or experience. Careers in this difficulty category usually require a Bachelor’s degree and several years of work-related experience, on-the-job training, and/or vocational training. Similar careers include Database Administrators, Chemists, Art Directors, and Accountants.

Required level of education

What level of education do you need to perform the job?

Less than a High School Diploma
0%

High School Diploma or equivalent
4%

Post-Secondary Certificate
0%

Some College Courses
3%

Associate’s Degree or similar
3%

Bachelor’s Degree
56%

Post-Baccalaureate Certificate
0%

Master’s Degree
24%

Post-Master’s Certificate
0%

First Professional Degree
11%

Doctoral Degree
0%

Post-Doctoral Training
0%

Relevant majors

Hospitality and Recreation Marketing Operations

A program that prepares individuals to provide marketing services in the hospitality and leisure fields. Includes instruction in hospitality operations, customer sales and assistance operations and techniques, telephone operations, basic office management, retail sports, recreation equipment, food and beverage.

Marketing/Marketing Management

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Marketing Research

A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.


International Marketing

A program that prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets. Includes instruction in international trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues, and international public relations.

Digital Marketing

A program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. Includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.


Pharmaceutical Marketing and Management

A program that combines the study of basic and pharmaceutical sciences with marketing and management studies; and that prepares individuals for careers in pharmaceutical sales, marketing, management, and related fields within the health care industry. Includes instruction in biology, chemistry, pharmaceutics, pharmacology, health care systems, issues and structure of pharmaceutical industry, management, pharmaceutical marketing, pharmaceutical and medical product management, and legal issues.

Apparel and Textile Marketing Management

A program that focuses on marketing research and management as applied to the products and services of the apparel and textile industries. Includes instruction in applicable principles of textile and apparel design and manufacturing, sales and distribution systems, domestic and international market research, profitability, consumer research, and the design and implementation of marketing campaigns.

Consumer Merchandising/Retailing Management

A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.


Relevant work experience

How much related work experience do you need to get hired for the job?

None
0%

1 month
1%

1 to 3 months
0%

3 to 6 months
0%

6 months to 1 year
9%

1 to 2 years
7%

2 to 4 years
12%

4 to 6 years
19%

6 to 8 years
15%

8 to 10 years
34%

Over 10 years
2%

On The Job Training

How much on the job training do you need to perform the job?

None or short demonstration
2%

1 month
9%

1 to 3 months
53%

3 to 6 months
16%

6 months to 1 year
10%

1 to 2 years
0%

2 to 4 years
11%

4 to 10 years
0%

Over 10 years
0%

Should you become one

Best personality type for this career

The Leader

People with this personality likes to start and work on projects. They also like leading people and making many decisions.

The Builder
14%

People with The Builder personality type likes practical and hands-on work. They prefer working with plants, animals, and real-world materials like wood, tools, and machinery.


The Thinker
33%

People with The Thinker personality likes to work with ideas that require an extensive amount of thinking. They prefer work that requires them to solve problems mentally.


The Artist
52%

People with The Artist personality likes to work with designs and patterns. They prefer activities that require self-expression and prefer work that can be done without following a clear set of rules.


The Helper
38%

People with The Helper personality type likes to work with people and in teams. They prefer work that allows them to build relationships with others.


The Leader
100%

People with The Leader personality likes to start and work on projects. They also like leading people and making many decisions.


The Organizer
76%

People with The Organizer personality type likes to follow set procedures and routines. They prefer working with data and details more than with ideas.


You can read more about these career personality types here.

People who are suitable for this job tend to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk-taking and often deal with business.

They also like following set procedures and routines. They like working with data and details more than with ideas.

Take this quiz to see if this is the right career for you.

Work Values

Which values are the most important to a person’s satisfaction for this job?

Achievement
86%

You are someone who is results oriented. You prefer work that allows you to utilize your skills and abilities while at the same time giving you a sense of accomplishment.

Working Conditions
88%

You are someone who values job security, steady employment, and good working conditions. You also prefer work that keeps you busy all the time with something different to do every day.

Recognition
76%

You are someone who values job advancement and leadership roles. You prefer work that receives recognition for the work you do and jobs that are looked up to by others in the company and your community.

Relationships
81%

You are someone who likes to provide a service to others. You prefer a work environment where you can work with your co-workers in a friendly non-competitive environment.

Support
71%

You are someone who values a company that stands behind their employees. You prefer a work environment where everyone is treated fairly and is being supported by the company.

Independence
81%

You are someone who likes to work on your own and make your own decisions. You prefer work that requires little supervision and are allowed to try out your own ideas.

FAQ


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